Vision Mobility

Lifestream of a brand statement.

Hyundai chose the IAA Mobility Summit 2021 as an opportunity to talk about its vision of mobility and to place an important message: company-wide CO² neutrality by 2045. The beginning of a new era.

In its role as lead agency, Saatchi & Saatchi was responsible for the exhibition stand design, which showcased the hydrogen value chain – a key technology for achieving the ambitious goals. The entire press conference was designed and digitally extended using film sequences shot in Boston, Seoul and Munich.

And finally, broadcasted live on YouTube.