Swipe Flyer
adidas TERREX
Social Tutorial Mailing.
The TERREX Mountain Project by adidas: the multisport event for outdoor athletes and bloggers. In 2018 the 14 participants went to Norway – for trail running, mountain biking, climbing and mountaineering.
To enable adidas TERREX to use the athletes as multipliers, everyone received the „Swipe Flyer“ in the shape of a smartphone.Swipe by swipe, all tips and tricks were intuitively revealed on 12 pages to make the own content more exciting. And for all those who run out of juice for the real device on the trail: An outdoor solar panel was also part of the Swipe Flyer package.
