360° Shades

Warner Music

B2B cardboard mailing.

Robin Schulz is known not just for his top mixes, but for his sunglasses. To promote his latest release, we sent the first virtual reality music video to the top decision makers in the music industry: as google cardboard „sunglasses“.

The twist: with the corresponding app, you can experience the song as 360° music video. As if you were literally there, live.

Case
Agency

la red

Client

Warner Music

Production

FilmFabrique Coworking

Production

Mr. Cardboard

Awards

Epica Bronze – Deutscher Digital Award Bronze