GT RIDE
Kia Motors
VIRAL GAMING APP.
The pro_cee’d GT has been the first high performance model from Kia. In doing so the brand entered a new category whose buyers didn’t really have Kia on their minds. It was our task to win over this young, male and digitally demanding target group.
With „GT RIDE“. The first mobile Racing Game, in which you can build your own unique racetrack by moving your smartphone freely in the air. This track will automatically be saved and shared with your Facebook friends, so you can compete against them “on your own soil”.
The game was available worldwide for smartphones, tablets, the GT RIDE website and on Facebook. The app was downloaded more than 200.000 times worldwide. More than 30.000 users created more than 80.000 different tracks, raced on around 300.000 times.
