JÄM BOT
Jägermeister
THE FIRST CHAT BOT THAT RAPS.
Jägermeister stands for friendship. That’s why the brand can always be found where people celebrate together. But how can you reach people where they have daily contact with their friends? On the smartphone, within the messenger.
Thanks to „Jäm Bot“, users can turn a normal message to friends into a personal rap video. With two of the hottest rappers in Germany: Eko Fresh and Ali As!
In a very short time, over 20.000 Jägermeister fans sent almost 25.000 rap videos to their friends. In combination with the live day including Facebook live stream, influencer blog posts and ads, the campaign reached more than 4 million users.