Operations

The McDonald’s engine room.

McDonald’s – in terms of communication – it’s not just TVC and the Monopoly raffle. It also includes the “little” things such as local store marketing, franchisee support, social media, ordering terminals and promotional logos. In short: McDonald’s operations.

I would like to show two projects from this series. The “Verzehrsregeln”: A social media series that that relates to McDrive and a bundle of miscellaneous social assets.

In addition to that, a burger shoot: Four Signature burgers in two days. Fast food at the focus of an ultra-slow, extremely detailed production process. It doesn’t get any more professional than this.